洋河股份换帅尘埃落定：顾宇当选董事长，曾任宿迁市宿城区区长

Core Viewpoint - Yanghe Co., Ltd. has officially entered the "Gu Yu Era" with the election of Gu Yu as the new chairman of the board, marking a significant leadership change amid declining performance in the competitive liquor industry [1][3]. Company Leadership Change - Gu Yu has been elected as the chairman of Yanghe Co., Ltd. and will also serve as the head of the strategic committee and a member of the nomination committee, with a term aligned with the current board [1][3]. - Gu Yu, born in May 1978, has a rich career background primarily in local government roles, which may provide new management insights for the company despite his lack of direct experience in the liquor or consumer industry [3][7]. - The leadership transition was unexpected, as the previous chairman, Zhang Liandong, had recently participated in public events promoting the company before submitting his resignation due to work adjustments [3][4]. Company Performance - Yanghe Co., Ltd. is projected to be the only major listed liquor company to experience negative growth in 2024, with revenue figures showing a decline from 331.26 billion yuan in 2023 to 288.76 billion yuan in 2024, representing a year-on-year decrease of 12.83% [5][6]. - Net profit also saw a significant drop, from 100.16 billion yuan in 2023 to 66.73 billion yuan in 2024, marking a decline of 33.37% [5][6]. - In the first quarter of 2025, the company reported further declines, with revenue of 110.66 billion yuan, down 31.92%, and net profit of 36.37 billion yuan, down 39.93% [6]. Industry Context - The liquor industry is currently facing a phase of adjustment, with intensified competition and changing consumer preferences impacting sales [7]. - Yanghe Co., Ltd.'s market position has weakened, dropping from third to fifth in revenue rankings among major liquor companies, overtaken by Luzhou Laojiao and Shanxi Fenjiu [7]. - The previous chairman had outlined a future strategy focused on high-quality products and expanding into various consumer markets, which will be critical for the new chairman to address [7].