L'Oreal(US:LRLCY) Guan Cha Zhe Wang·2025-07-22 09:33Group 1: Instant Retail Trends - The instant retail lifestyle has gained popularity among consumers, especially during travel, leading to increased sales of various products [1] - During the "May Day" holiday, sales of travel-related products saw significant growth: sunscreen orders increased by 145%, swimming goggles by 152%, women's swimsuits by 115%, outdoor items like picnic mats and tents by 140% and 120% respectively [1] Group 2: L'Oréal's Supply Chain Innovations - L'Oréal showcased its supply chain capabilities at the China International Supply Chain Promotion Expo, highlighting its ability to process over 7,000 consumer orders per hour [3] - The company ensures smooth delivery even during peak promotional periods, with 99% of direct mail packages delivered within an average of 2.4 days [3] - L'Oréal's supply chain agility is crucial for managing a vast array of products, with over 32 beauty brands and thousands of products generating a high volume of daily orders [3] Group 3: Digital Transformation in Cosmetics - L'Oréal announced an upgraded strategic partnership with the China Barcode Technology and Application Association to enhance the digital identity of beauty products [4] - The adoption of QR code technology is transforming operational efficiency in the cosmetics industry, reducing inventory turnover days and improving order delivery rates [4] - The implementation of unique digital identities for each cosmetic product allows for better traceability and quality improvements across the supply chain [4] Group 4: Expo Participation - The expo featured over 650 domestic and international exhibitors, with 35% being foreign participants, and a 15% increase in American exhibitors compared to the previous year [4] - More than 230 companies participated for the first time, showcasing over 100 new products [4]