Core Insights - TCL Electronics reported a significant increase in global TV shipments, achieving 13.46 million units in the first half of 2025, a year-on-year growth of 7.6% [1][3] - The Mini LED TV segment saw an impressive growth of 176.1%, making TCL the global leader in this category [1][3] - The company continues to optimize its product structure, focusing on high-end and large-screen TVs, with 65-inch and above models growing by 29.7% [3][5] Global Market Performance - TCL's international market shipments increased by 8.7%, with large-screen TVs (65 inches and above) growing by 47.3% [5][6] - In Europe, TCL TV shipments rose by 13.3%, with 75-inch and above models increasing by 71.7% [5][6] - Emerging markets, including Asia-Pacific and Latin America, saw a 17.9% increase in TCL TV shipments, with 65-inch and above models growing by 45.8% [6] Chinese Market Dynamics - In China, TCL's TV shipments grew by 3.5%, with the brand's TV sales increasing by 10.2% [7] - The share of large-screen TVs (65 inches and above) in China rose to 55.4%, with a year-on-year growth of 11.3% [7][9] - The Mini LED TV segment in China experienced a remarkable growth of 154.2%, capturing a 20.9% market share [7][9] Product Innovations - TCL launched its fourth-generation LCD TV, featuring a borderless design and 100% screen display, enhancing user experience [3][7] - The average size of TCL TVs increased by 1.5 inches to 53.4 inches, reflecting the trend towards larger displays [3] Strategic Focus - The company aims to continue its high-end development strategy, optimizing product combinations and increasing technological investments [7] - TCL is committed to enhancing its global brand presence through various marketing strategies, including partnerships with major sports events and exhibitions [5][6]
TCL电子(01070.HK)2025年上半年TV全球出货量排名稳居前二