Core Viewpoint - The price of the limited edition "Red Screaming" drink from Nongfu Spring has skyrocketed on second-hand trading platforms, with some sellers listing it at 8,900 yuan per box, despite its original price being only 5 yuan per bottle. The brand has advised consumers against purchasing these near-expiry products [1][2][3]. Group 1: Product Details - "Red Screaming" is a functional beverage launched in 2004 by Nongfu Spring, known for its unique taste that has been criticized by consumers [1]. - The limited edition was released in September 2024 to celebrate the brand's 20th anniversary, with only 10,000 boxes produced, selling out within three days [1][3]. - The current available flavors in the Nongfu Spring flagship store include purple (golden peach), orange (citrus), blue (grapefruit), and green (lemon), with no red variant for sale [1]. Group 2: Market Reaction - Sellers on second-hand platforms are pricing the 2024 "Red Screaming" at over 50 yuan per bottle, with some claiming the products are nearing expiration [1][2]. - There is speculation that the price surge is driven by a scarcity illusion created by the product's discontinuation, despite its poor taste reputation [2]. - Nongfu Spring has stated that they will report the inflated prices to relevant authorities and have not confirmed if the "Red Screaming" will return to the market [2][3].
尖叫品牌回应“红色尖叫”炒到天价:临期饮料不值得砸钱