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星巴克为增长拼了:开自习室只是开始丨消费参考

Group 1 - Starbucks has launched "self-study rooms" in several stores in Guangzhou and Shenzhen, allowing customers to study without fees, time limits, or reservations, and providing free power outlets and water [1][2] - The company is granting more autonomy to its Chinese team, as evidenced by recent price reductions on key products and collaborations with popular brands, indicating a shift towards more flexible operations [2][4] - Starbucks China reported a revenue of $739.7 million (approximately 5.317 billion RMB) for the latest fiscal quarter, with a year-on-year growth of 5%, while same-store sales remained flat [4][5] Group 2 - The increase in customers using the self-study rooms may impact the overall customer experience at Starbucks, which is a consideration for the company [3] - Comparatively, Luckin Coffee reported a revenue growth of 41.2% to 8.87 billion RMB in the first quarter, highlighting competitive pressures on Starbucks [5] - There are ongoing rumors regarding the potential sale of Starbucks' stake in China, with speculation that the company may retain 30% of its shares while distributing the rest among multiple buyers [5][6]