苹果折叠机倒计时，荣耀、vivo们抢抓窗口期

Core Insights - Apple has decided to abandon its self-developed solution for its first foldable iPhone, opting instead to use Samsung Display's technology, with plans for mass production in the second half of 2026 [1][14] - The move to collaborate with Samsung's suppliers, particularly for the hinge technology, is likely aimed at shortening development time and avoiding further delays in product launch [1][14] - The foldable iPhone's anticipated release has prompted domestic competitors like Xiaomi, Vivo, and Honor to accelerate their own product launches in the foldable segment [1][4] Group 1: Market Dynamics - From June 24 to July 2, Xiaomi, Vivo, and Honor launched new foldable models, indicating a strategic push against Apple's market position [2][5] - Apple's market share in China has declined from 21% to 15% between Q4 2023 and Q1 2025, attributed to the rise of domestic brands and slow advancements in AI and foldable technology [12][14] - IDC data predicts that Apple will hold an 18.7% market share in 2024, surpassing Samsung for two consecutive years, despite recent challenges [2] Group 2: Competitive Landscape - The introduction of the foldable iPhone is expected to intensify competition in the foldable smartphone market, which is currently considered a niche segment [9][11] - Domestic brands are focusing on breaking Apple's ecosystem barriers, with features that enhance compatibility with Apple devices [10][11] - The foldable iPhone's launch could significantly elevate the overall market perception and acceptance of foldable smartphones, potentially expanding the market size [9][12] Group 3: Product Features and Innovations - The new foldable models from Xiaomi, Vivo, and Honor emphasize lightweight design, battery capacity, and AI capabilities, with Honor's Magic V5 being the thinnest at 8.8mm and featuring a 6100mAh battery [5][10] - The competitive edge of these brands lies in their ability to offer differentiated features while targeting high-value users who may be considering a switch from Apple [8][11] - The foldable iPhone's collaboration with Samsung is seen as a strategic move to leverage Samsung's advanced technology while maintaining Apple's brand strength [14][15] Group 4: Future Outlook - The foldable smartphone market is entering a phase of heightened competition, with Apple’s entry marking a significant shift [11][22] - As the market evolves, companies will need to focus on software integration and user experience to differentiate themselves beyond hardware specifications [22] - The anticipated release of the foldable iPhone presents both opportunities and challenges for existing players in the market, necessitating innovative strategies to maintain relevance [11][22]