Core Viewpoint - Urban Beauty's recent philanthropic initiative highlights its commitment to social responsibility and community support, particularly through the donation of 50,000 quality undergarments to women in Xinjiang, which has received recognition from the Ministry of Civil Affairs and the China Social Welfare Foundation [1][5]. Group 1: Social Responsibility and Community Engagement - Urban Beauty's chairman emphasized that the essence of a national brand lies not only in financial metrics but also in its connection to people's daily lives, showcasing the importance of addressing the needs of marginalized groups [5]. - The donation of undergarments is part of a broader effort to support women in remote areas, directly impacting their physical comfort and mental well-being, thus aligning with national goals of rural revitalization and common prosperity [5][6]. - Since partnering with the China Social Welfare Foundation in 2024, Urban Beauty has donated a total of 260,000 undergarments, benefiting approximately 100,000 women facing economic difficulties [5]. Group 2: Business and Philanthropy Synergy - The philanthropic actions of Urban Beauty are not merely one-sided contributions but are designed to create a sustainable business model that enhances corporate growth [7]. - The initiative reinforces Urban Beauty's brand identity as a national brand, fostering emotional connections with consumers and potentially increasing customer loyalty [7]. - By collaborating with the Xinjiang cotton industry, Urban Beauty aims to improve product quality and contribute to regional economic development, leveraging high-quality Xinjiang long-staple cotton in its products [7][8]. Group 3: Value Creation and Economic Impact - Urban Beauty's donation of 50,000 undergarments includes materials sourced from Xinjiang long-staple cotton, which not only provides comfort to recipients but also supports local industry [9]. - The company's recent financial performance indicates a successful business model, with a reported revenue of 3.01 billion yuan in 2024, reflecting a year-on-year growth of 9.18%, and a net profit of 126 million yuan, up 196.96% [9]. - Urban Beauty's approach exemplifies the integration of commercial and social values, addressing societal issues while enhancing business sustainability [9][10].
都市丽人（2298.HK）公益项目获民政部认可，织就商业向善的温暖闭环