联名产品脱销 酒鬼酒求破局

Core Viewpoint - The collaboration between Jiugui Liquor and Pang Donglai to launch "Jiugui·Freedom Love" is seen as a crucial step to reverse the declining performance of Jiugui Liquor, which is facing significant revenue and profit drops [1][2]. Group 1: Product Launch and Market Response - The product "Jiugui·Freedom Love" has quickly sold out upon its launch, indicating strong market demand [1]. - The product is priced at 200 yuan per bottle, with a comprehensive cost of 168.26 yuan, resulting in a gross profit margin of 15.87% [2]. Group 2: Financial Performance - Jiugui Liquor is expected to see a 43% decline in revenue for the first half of 2025, with net profit dropping over 90.08% [1][3]. - The company's daily average net profit is projected to be less than 70,000 yuan for the first half of 2025 [3]. Group 3: Historical Performance and Market Trends - Jiugui Liquor's revenue grew from 1.512 billion yuan in 2019 to 4.05 billion yuan in 2022, but has since faced a steep decline due to market adjustments [3][4]. - The number of distributors increased significantly from 763 in 2020 to 1,774 in 2023, but has since decreased to 1,336 by the end of 2024, indicating a contraction in market presence [4][5]. Group 4: Strategic Adjustments - Jiugui Liquor aims to achieve a recovery in performance and has adjusted its long-term revenue target from 10 billion yuan to a focus on restoring growth in 2024 [6]. - The company plans to refine its product strategy by reducing the number of SKUs by 50% and eliminating underperforming products [6][7].