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与世界、共汾享,以文明酿新章 青花汾酒30复兴版升级款璀璨启幕

Core Insights - The launch of the upgraded Qinghua Fenjiu 30 Revival Edition marks a strategic response to contemporary market demands and a commitment to future growth [4][9] - The event emphasizes the importance of cultural heritage and its role in shaping a resilient Chinese brand that resonates globally [6][11] Group 1: Event Overview - The launch event took place on July 23, 2025, in Shanghai, featuring a roundtable forum titled "Symphony of Civilizations" [1] - Notable attendees included experts from various fields, highlighting the intersection of culture, art, and brand development [3] Group 2: Strategic Focus - Chairman Yuan Qingmao identified the Qinghua 26 and 30 series as key growth points in the second phase of Fenjiu's revival strategy [4] - Zhang Yongyong outlined three breakthrough directions: quality enhancement, scientific expression, and focused market operations through a "1+4+1" promotional model [4][5] Group 3: Cultural Significance - The forum discussed Fenjiu's dual identity as both a tangible and intangible cultural heritage, exploring its connection to Chinese cultural values [6][8] - Professor Yang Yueming emphasized the concept of "living heritage" and its relevance to Fenjiu's 6000-year brewing history [8] Group 4: Product Features - The upgraded Qinghua Fenjiu 30 features a design inspired by the "Rising Sun" and incorporates a "micro-oxygen breathing structure" for enhanced aging [9] - The product aims to deliver superior quality and a refined drinking experience, embodying the essence of Chinese traditional aesthetics [9] Group 5: Global Brand Mission - The event underscored Fenjiu's commitment to cultural confidence and its role in promoting a high-quality Eastern lifestyle globally [11] - The brand's mission is to share not only its unique flavors but also the wisdom of Chinese civilization with the world [11]