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双汇加码餐饮业务,计划未来一年新增社区熟食门店100家

Core Insights - The company is accelerating its product structure transformation by enhancing its catering business layout to meet the growing consumer demand for high-quality and convenient dining options [1][2] Group 1: Business Strategy - The establishment of the catering division in January 2021 is a strategic move to integrate resources across the entire supply chain, focusing on food ingredient research, production, sales, and service [1][2] - The company aims to create a leading catering ingredient supply chain platform by enhancing store construction and service to restaurant terminals [1][2] Group 2: Product Development - The company has launched a new industrial park and developed a range of Chinese dishes aimed at home dining, integrating various food resources to create new business models [1][2] - The catering division has formed five product categories: pre-cut, semi-finished, ready-to-eat dishes, convenient meals, and marinated foods, continuously developing new products to cater to diverse regional consumer needs [2] Group 3: Market Expansion - The company is building a comprehensive "online + offline" channel network, focusing on B-end business growth through strategic partnerships with major restaurant chains and supermarkets [3] - Plans are in place to open 100 new community delicatessen stores within a year, enhancing market coverage and improving brand image through upgraded store designs [4]