酒鬼酒联手胖东来：新周期白酒的“量价抉择”

Group 1 - The core product "Jiu Gui · Zi You Ai" launched by Jiu Gui Jiu in collaboration with the popular supermarket chain Pang Dong Lai has achieved remarkable sales, selling out quickly across various platforms and stores [1][4] - Jiu Gui Jiu's stock price has increased over 20% from mid-June to mid-July, indicating strong market confidence in the new product's potential to generate significant sales revenue [1][4] - The product is expected to contribute billions in annual sales, with industry experts predicting sales could reach 1 billion yuan by 2025 [4][14] Group 2 - The pricing strategy for "Jiu Gui · Zi You Ai" is set at 200 yuan, positioning it in the mid-range of the Jiu Gui product line, which includes various price tiers [6][8] - The product's quality is comparable to higher-priced offerings within the Jiu Gui series, making it an attractive option for consumers seeking value [6][8] - The collaboration with Pang Dong Lai allows Jiu Gui Jiu to tap into new supermarket channels, diversifying its sales strategy beyond traditional distributors [5][14] Group 3 - The current market for liquor is facing challenges, with companies needing to balance pricing and volume to maintain profitability [2][11] - Many liquor brands are exploring new product launches at lower price points to attract consumers, as seen with other brands in the market [12][13] - The success of "Jiu Gui · Zi You Ai" could pave the way for other liquor brands to enter supermarket collaborations, emphasizing quality at competitive prices [10][15]