鸿蒙要“三分天下”,平板成关键战场:华为高端市场硬刚苹果

Core Insights - Huawei's HarmonyOS ecosystem is expanding rapidly, with over 40 devices now running HarmonyOS 5, which includes more than 260 new features and over 280,000 developer submissions [1][2] - The launch of the HUAWEI MatePad Pro 12.2-inch marks Huawei's entry into the high-end tablet market, with a starting price of 3999 yuan, positioning it against Apple's offerings [1][4] Group 1: HarmonyOS Expansion - HarmonyOS 5 is being adopted across various Huawei devices, including tablets, computers, and wearables, with tablets being the second most important hardware category after smartphones [2][3] - The operating system has been designed to enhance productivity, with new applications like WPS Office and video editing tools being introduced [2][3] - Huawei aims to achieve a significant user base for HarmonyOS, with internal encouragement for employees to adopt the system [3][4] Group 2: Competitive Landscape - Huawei's MatePad Pro 12.2-inch is priced between 3999 and 5099 yuan, while Apple's iPad Pro starts at 7399 yuan, indicating a competitive pricing strategy in the high-end market [4][5] - Xiaomi is also entering the high-end tablet market, aiming to compete directly with Apple, with its recent product launches and a significant increase in market share [5][6] - In Q1, Huawei led the Chinese tablet market with a 34.5% share, followed by Apple at 22.5%, indicating a competitive landscape where both companies are key players in the premium segment [6][7]