
Core Viewpoint - The article highlights the increasing issue of counterfeit products, particularly those infringing on the intellectual property of the popular Chinese cultural brand, Pop Mart's Labubu series, as the brand gains global popularity [4][10]. Group 1: Intellectual Property Protection Efforts - In the first half of this year, Beijing Customs seized over 30,000 suspected counterfeit Pop Mart products [7]. - Since July, Beijing Customs has identified an additional 15,000 unauthorized items using the "POP MART" and "Labubu" trademarks [7]. - The customs authorities are employing advanced technology, such as CT and X-ray machines, for non-intrusive inspections to detect suspicious items [5][9]. Group 2: Trends in Counterfeiting - The popularity of Labubu has led to a surge in counterfeit products, with over 20 reported cases of infringement in June alone [4]. - Counterfeit items are being smuggled through various channels, including passenger luggage and international express shipments [7]. - The customs officials have noted a trend of counterfeit products moving overseas, disrupting local market order and affecting the sales of genuine products [10]. Group 3: Customs Procedures and Collaboration - Customs officials verify whether goods are authorized by the intellectual property rights holders before taking protective measures [9]. - Beijing Customs has established a communication bridge with enterprises, offering guidance on intellectual property customs protection [10]. - In the first five months of this year, Pop Mart's exports reached 1.69 billion yuan, a year-on-year increase of 405.7% [10]. Group 4: Future Outlook and Initiatives - In the first half of this year, Beijing has seen 787 new applications for intellectual property customs protection, surpassing the total for the entire previous year [11]. - The customs authority aims to enhance regulatory efficiency and service levels to better protect Chinese brands as they expand internationally [11].