Workflow
同程旅行联合墨迹天气发布避暑游趋势:暑期澳新航线性价比拉满 反季出境避暑热度高

Core Insights - The summer travel peak is driven by high temperatures in China's central and eastern regions, leading to increased travel to the western and northeastern areas for cooler climates [1][2] - Long-distance travel orders have increased by over 10% compared to the same period last year, with self-driving tours and stargazing trips gaining popularity [1][2] - The trend of outbound travel for summer vacations has also risen, particularly to Australia and New Zealand, as domestic airlines increase flights to these regions [1][9] Domestic Travel Trends - The western provinces of China are seeing significant growth in travel bookings, with Qinghai leading with over 40% increase in flight and hotel reservations [2][4] - Other provinces such as Yunnan, Inner Mongolia, and Guizhou also reported over 20% growth in hotel bookings [2] - Popular destinations for long-distance travel include Xining, Lhasa, and Lijiang, with average temperatures ranging from 17°C to 26°C, making them ideal for summer vacations [3][4] Travel Activities and Preferences - Self-driving tours have become a favored choice, with rental car bookings in regions like Xinjiang and Qinghai increasing by over 87% and 50% respectively [4] - Unique travel experiences such as "lazy rafting" and "lazy bungee jumping" have gained traction, particularly among families and young travelers [5] - The trend of "staycation" is evident, with significant increases in hotel bookings in county-level destinations like Feixian and Anji County [5][6] Outbound Travel Trends - There is a notable increase in travel to southern hemisphere countries like Australia and New Zealand, with flight bookings rising by over 20% for New Zealand [9][13] - The appeal of these destinations is attributed to their cooler winter weather and competitive flight prices, making them attractive for Chinese tourists seeking relief from summer heat [9][13] Cultural and Recreational Activities - Museum visits have seen a surge, with booking rates increasing by over 200%, followed by religious sites and historical landmarks [8] - The expansion of night-time activities and events in major urban areas is contributing to a robust growth in summer night economy [8]