今世缘破百亿，全国化应提上日程

Core Viewpoint - The Chinese liquor industry is experiencing a slight decline in production but an increase in sales revenue and profit, with the company Jiuziyuan showing significant growth in revenue and profit in 2024 [1][2]. Industry Overview - In 2024, the liquor industry had a total production of 4.1447 million kiloliters, a year-on-year decrease of 1.80%, while sales revenue reached 796.384 billion yuan, an increase of 5.30%, and profits were 250.865 billion yuan, up by 7.76% [1]. - The overall market is facing pressure from major brands expanding their distribution channels, impacting regional brands significantly [3]. Company Performance - Jiuziyuan achieved a revenue of approximately 11.544 billion yuan in 2024, marking a year-on-year growth of 14.32%, and a net profit of about 3.412 billion yuan, up by 8.80% [2][3]. - The company’s quarterly revenue for 2024 was approximately 4.671 billion yuan, 2.633 billion yuan, 2.636 billion yuan, and 1.604 billion yuan, respectively, indicating a slowdown in revenue and profit growth [2][3]. Product Analysis - Jiuziyuan's revenue from premium products priced above 300 yuan grew by approximately 15.17%, while products priced between 100-300 yuan saw a growth of about 16.61% [3][4]. - Products priced above 100 yuan accounted for approximately 93.88% of total revenue, all achieving double-digit growth [3]. Market Performance - Revenue from various regions showed growth, with the Huai'an region achieving approximately 2.235 billion yuan (up 12.31%), and the Suzhou region reaching about 1.924 billion yuan (up 21.21%) [4]. - The company’s traditional wholesale and agency channels generated 112.05 billion yuan, accounting for 97.06% of total revenue, with a year-on-year growth of 14.19% [5]. Production Insights - Jiuziyuan's production volume in 2024 was 53,548.59 kiloliters, a year-on-year increase of 4.03%, while sales volume reached 55,834.30 kiloliters, up by 19.54% [6]. - The company has faced challenges in increasing its market share outside its home province, with external revenue remaining around 5% [6][7]. Strategic Goals - Jiuziyuan aims to achieve a revenue target of 15 billion yuan by 2025, focusing on expanding its presence in provincial markets and enhancing product structure [7]. - The company is investing in capacity enhancement projects, including a 12 billion yuan investment in facility upgrades [7]. Competitive Landscape - The liquor market is becoming increasingly competitive, with Jiuziyuan needing to enhance its brand recognition and product quality to meet consumer demands [8].