Core Insights - The article highlights the growing importance of "first-store economy" in the commercial real estate sector in Tongzhou, Beijing, with projects like Beijing Ledi Port focusing on attracting flagship and first-store brands to enhance consumer engagement and market potential [1][4][5] Group 1: Project Overview - Beijing Ledi Port has achieved a 50% leasing completion rate, with a focus on signing first-store and flagship brands, expected to comprise 30% and 20% of the total brands respectively [2][4] - The project will feature a total area of 370,000 square meters, including a shopping center of approximately 100,000 square meters, set to open in October 2022 [3] - The project aims to enhance the night economy in Tongzhou by introducing themed commercial districts, including a street market and children's area [2][3] Group 2: Brand Strategy - The project has successfully signed notable brands such as 7fresh, Capital Cinema, and Huawei flagship store, with plans to include over 260 brands by the opening, emphasizing the significance of first-store brands [2][4] - The competition for first-store resources is intensifying, with other projects like Beijing Beitou Aegean Shopping Park also focusing on attracting first-store brands [4][5] Group 3: Market Dynamics - The local government is promoting policies to support the development of first-store economy, including financial incentives for brands opening in the area [5] - Experts suggest that while first-store brands can drive initial consumer interest, maintaining long-term appeal and differentiation is crucial for sustained success [6][7][8]
比拼首店资源 乐堤港招商考验持久度与差异化