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小鹏或开始产品线整合,不排除减产可能
XPENGXPENG(US:XPEV) 3 6 Ke·2025-07-28 04:12

Core Insights - Xiaopeng Motors has been active this month, launching the new model Xiaopeng G7, which achieved over 10,000 pre-orders within 9 minutes of its release, indicating strong product and brand strength [1] - The company has shortened payment terms to suppliers to within 60 days, reflecting a robust supply chain and healthy cash flow [1] - Despite these positive developments, there are concerns regarding product line confusion and potential production cuts in the second half of the year [2] Product Line and Market Position - Xiaopeng Motors is considering product line integration due to a perceived market pessimism and internal competition among its extensive product matrix, which includes various models across different categories and sizes [2][3] - The P5 model has struggled in the market, with sales dropping from 864 units in August 2024 to just 109 units in September 2024, indicating a disconnect between its features and consumer needs [3] - The introduction of multiple derivatives of the P7 model has led to market cannibalization, with the P7+ overshadowing the P7i and affecting overall sales [4] Brand Perception and Quality Issues - The launch of the MONA M03 has led to a decline in Xiaopeng's brand positioning, which was previously considered mid-range but is now perceived as lower-end due to its association with ride-hailing services [4] - There have been reports of safety issues with the P7+ model, including steering system malfunctions, which could impact consumer trust and brand reputation [5][6] Autonomous Driving Strategy - Xiaopeng Motors has shifted its focus to a pure vision-based approach for its autonomous driving technology, moving away from laser radar due to cost considerations and the adaptability of its VLA model [7][8] - The company plans to maintain this vision-based strategy for L3 level autonomous driving while potentially reintroducing laser radar for higher levels of automation in the future [9]