Core Viewpoint - The Chinese television market in the first half of 2025 shows a clear trend of "stable volume and rising prices," driven by consumption upgrades and a shift towards larger and higher-end products [1][4]. Group 1: Market Performance - In the first half of 2025, the retail volume of color TVs increased by 1.8% year-on-year, while retail revenue grew by 7.5% [1]. - TCL Electronics is a market leader, with a projected adjusted net profit of HKD 9.5-10.8 billion for the first half of 2025, representing a significant year-on-year increase of 45%-65% [1][3]. - TCL's global TV shipment reached 13.46 million units, a year-on-year increase of 7.6%, maintaining its position among the top two globally [4]. Group 2: Technological Advancements - TCL is a pioneer in Mini LED technology, having established a comprehensive technology chain and recently launched the "万象分区" technology, enhancing light control precision [3][4]. - The company has introduced the fourth generation of LCD TVs, achieving nearly 100% visible area and addressing industry challenges such as screen bezels [3]. - Mini LED TVs are expected to see global shipments double to 16 million units by 2025, significantly outpacing OLED TVs [4]. Group 3: Product Strategy - TCL's strategy of focusing on larger and mid-to-high-end products has led to a nearly 30% year-on-year increase in shipments of 65-inch and larger TVs, with the average shipment size reaching a record 53.4 inches [5]. - The global shipment of TCL's quantum dot TVs surged by 73.7% to 3.04 million units [5]. Group 4: Global Brand Expansion - TCL's global brand strategy includes partnerships with top sports and entertainment IPs, enhancing its market penetration and brand recognition [8][9]. - The company became a global partner of the Olympics in February 2025, which is expected to boost its global exposure and brand image [8][9]. - In emerging markets, TCL's shipment volume grew by 17.9%, achieving the top market share in several countries [9]. Group 5: Future Value Drivers - TCL's dual strategy of high-end technology development and global brand penetration positions it as a key player in the smart terminal ecosystem [7][11]. - The integration of Mini LED and AI technologies creates a competitive moat in display quality and smart interaction [11][12]. - The ongoing transformation led by Chinese companies is anticipated to reshape the consumer electronics landscape over the next decade [13].
TCL电子(1070.HK)：Mini LED电视出货量稳居全球第一，上半年经调整归母净利润预增45%-65%