苹果首次在中国关停直营店，门店开业近十年

Core Viewpoint - Apple is closing its first retail store in China located in Dalian, which has been operational for nearly ten years, due to changes in the external commercial environment and the departure of several retailers from the shopping center [1][2]. Group 1: Store Closure Details - The Dalian store will cease operations on August 9, 2023, and is the first Apple retail store in China to close, with the only other instance being a relocation [1]. - The closure is attributed to the departure of multiple retailers from the Dalian Baicheng shopping center, which has been embroiled in litigation since 2022 [2]. Group 2: Market Position and Sales Performance - Despite the closure, Apple continues to expand in China, with plans to open a new store in Shenzhen on August 16, 2023, marking its third store in the city [2]. - Apple's market share in China has declined, with a reported 13.9% market share in Q2 2023, placing it fifth among smartphone manufacturers [3]. - The overall smartphone market in China saw a 4.0% year-on-year decline in shipments, totaling 68.96 million units in Q2 2023 [3]. Group 3: Pricing Strategy and Financial Performance - Apple has implemented price reductions to stimulate market interest, including a 100 yuan decrease for the iPhone 16 Pro 128GB model compared to the previous year [4]. - In its Q2 2025 financial report, Apple reported revenues of $95.4 billion, a 5.1% increase year-on-year, but revenue from Greater China fell by 2% to $16 billion [5].