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华润饮料(02460.HK):短期业绩承压 看好中长期发展

Group 1 - The company expects a net profit decline of 20% to 30% in the first half of 2025 compared to 2024 due to increased marketing investments and product adjustments [1] - The company is strategically increasing marketing resources and adjusting product mix to support long-term development, which is impacting short-term profitability [1] - The company is implementing cost control measures and optimizing operations to mitigate negative impacts on profitability [1] Group 2 - The company is a leader in the purified water industry, focusing on channel cultivation, network expansion, and targeting new channels such as dining and households [2] - The company is developing its second sub-brand, focusing on natural and mineral water, with an expected recovery in packaged water market share [2] - The company aims to enhance its net profit margin through increased self-production and reduced outsourcing costs, benefiting from cost reductions in PET and sugar [2] Group 3 - The board anticipates declaring a mid-term dividend by mid-2025, reflecting a commitment to shareholder returns and a sustainable financial position [2] - The company is expected to face short-term pressure due to intensified competition in the packaged water and beverage sectors, alongside channel reforms [3] - Long-term profit growth is anticipated as the company continues to focus on beverage business development and improves profit margins through increased self-production [3]