Apple(US:AAPL) 3 6 Ke·2025-07-29 12:44Group 1: Store Closures and Openings - Apple will close its first direct store in China, located in Dalian, on August 9, 2025, due to multiple retailers leaving the shopping center [2][3] - A new Apple Store will open in Shenzhen on August 16, 2025, marking the third direct store in the city [3] Group 2: Market Performance - In Q2 2025, Apple's shipment volume in China was 9.6 million units, a year-on-year decrease of 1.3%, with a market share of 13.9% [4] - The Greater China region is the only area where Apple experienced a revenue decline, with a revenue of $16 billion, down 2% year-on-year, marking the seventh consecutive quarter of decline [4] - Apple's total revenue for Q2 2025 was $95.36 billion, with a net profit of $24.78 billion, both showing a year-on-year growth of 5% [3] Group 3: Pricing Strategies - Apple has implemented significant price reductions on several flagship models, including a $160 decrease for the iPhone 16 Pro Max and a $176 decrease for the 128GB version of the iPhone 16 Pro [4] - The price cuts allowed the iPhone 16 Pro to qualify for China's subsidy program, leading to an 8% year-on-year sales growth during the "618" shopping festival [5] Group 4: Supply Chain Adjustments - Due to U.S. tariff policies, Apple plans to shift the final assembly of iPhones sold in the U.S. to India starting in 2026 [7] - In Q2 2025, India became the largest supplier of smartphones to the U.S., capturing 44% of the market share [7] Group 5: AI and Product Development Challenges - Apple's AI features, including the integration of OpenAI's GPT-4o model into Siri, have faced delays in China due to regulatory approvals [8][9] - Apple is reportedly planning to launch a foldable iPhone, with production expected to start in Q4 2026, but the foldable smartphone market in China is currently facing challenges [9][10]