Core Viewpoint - Li Auto officially launched its first pure electric SUV, the Li Auto i8, which is positioned in the mid-to-large luxury family market, competing with models like the Aito M9, Tesla Model X, and NIO ES8 [2][9]. Group 1: Product Launch and Features - The Li Auto i8 is available in three configurations with a price range of 321,800 to 369,800 CNY [2]. - The vehicle features a maximum pure electric range of 720 kilometers under CLTC conditions [2]. Group 2: Market Expectations and Sales Projections - Initial order expectations for the i8 are projected to convert into a normalized monthly sales volume of 5,000 to 6,000 units [6]. - Li Auto's CEO, Li Xiang, indicated that the company has achieved 1.36 million car owners over the past decade [9]. Group 3: Company Challenges and Adjustments - Li Auto is facing significant challenges due to changes in the internal and external environment, with a potential downward adjustment of its annual sales target from 640,000 to between 580,000 and 600,000 units [13][14]. - The company has experienced a 24% year-on-year decline in monthly deliveries, marking the first drop in sales volume [14].
理想大涨超6%,i8售价32万起,李想:曾遭遇汽车史上最大抹黑