LI AUTO(US:LI) 2 1 Shi Ji Jing Ji Bao Dao·2025-07-29 14:39Core Viewpoint - Li Auto (LI.US) experienced significant stock volatility, initially rising over 6% before declining by 3.24% on July 29, following the launch of its first pure electric SUV, the Li Auto i8 [2][4]. Group 1: Product Launch - The Li Auto i8 was officially launched with a price range of 321,800 to 369,800 yuan, targeting the mid-to-large luxury family SUV market [4]. - The i8 features a maximum pure electric range of 720 kilometers under CLTC conditions and is positioned against competitors like the Aito M9, Tesla Model X, and NIO ES8 [4]. Group 2: Market Response and Sales Expectations - Initial order expectations for the i8 are projected to convert into normalized monthly sales of 5,000 to 6,000 units based on similar model launches [5]. - Li Auto's CEO, Li Xiang, noted that the company has achieved 1.36 million car owners in its 10 years of operation, despite facing significant challenges in the market [6]. Group 3: Business Adjustments and Sales Forecast - Prior to the i8 launch, Li Auto underwent adjustments in various business areas, including sales service and overseas operations, indicating a strategic response to market conditions [8]. - The company is reportedly revising its annual sales target down to 580,000 to 600,000 units, reflecting a 24% year-over-year decline in June deliveries, marking the first drop in monthly deliveries [9].