MENGNIU DAIRY(HK:02319) Zhong Guo Shi Pin Wang·2025-07-29 23:09Core Viewpoint - The event "Mengniu 188 x NBA Youth Basketball Tournament" aims to promote the concept of "Nutrition + Sports" for the healthy growth of youth, aligning with national policies to enhance youth sports participation and development [3][4]. Group 1: Event Overview - The tournament took place in Xi'an on July 26-27, 2023, and is part of a series of competitions designed to ignite basketball enthusiasm among youth [1][15]. - The event features professional basketball coaching and the presence of NBA legend Derrick Rose as a growth coach, enhancing the experience for participants [9][20]. Group 2: Strategic Collaboration - Mengniu's high-end brand, 188, has partnered with the NBA to integrate advanced nutrition research and international training systems, focusing on a comprehensive growth support plan for children aged 3-15 [6][8]. - The brand emphasizes a "Four-Dimensional Nutrition Matrix" that includes key components like colostrum alkaline protein and 1.6 trillion M8 probiotics, along with self-developed HMO (human milk oligosaccharides) to optimize children's nutritional absorption [6]. Group 3: Tournament Structure and Participation - The tournament consists of preliminary rounds held in Chengdu, Changsha, and Xi'an, with a total of 48 participants advancing to the finals [11][20]. - The competition is divided into age groups, featuring various formats such as 1v1 and 5v5 matches to assess players' skills and teamwork [11]. Group 4: Community Engagement and Feedback - The event has garnered significant interest from young basketball players and their parents, highlighting its value in promoting physical fitness and teamwork [18]. - Parents expressed appreciation for the tournament's role in emphasizing the importance of scientific nutrition for children's growth [18].