东鹏饮料 毛利率下滑丨消费参考

Core Viewpoint - Dongpeng Beverage maintains growth amidst a cost-performance wave, with significant revenue and profit increases in the first half of 2025, driven by new product sales [1][2]. Financial Performance - In the first half of 2025, Dongpeng Beverage's revenue grew by 36.37% year-on-year to 10.737 billion yuan, while net profit attributable to shareholders increased by 37.22% to 2.375 billion yuan [1]. - For Q2 2025, revenue reached 5.889 billion yuan, a 34.10% increase year-on-year, and net profit was 1.395 billion yuan, up 30.75% [1]. Product Sales Breakdown - In Q2, revenue from Dongpeng Special Drink, Water La, and other beverages was 4.46 billion yuan, 0.92 billion yuan, and 0.50 billion yuan, respectively, with year-on-year growth rates of 18.8%, 190.1%, and 61.2% [1]. - The proportion of revenue from Dongpeng Special Drink decreased by 9.3 percentage points to 77.9% [1]. Regional Performance - In Q2, revenue from Guangdong, other regions, and online + direct sales was 1.42 billion yuan, 3.55 billion yuan, and 0.91 billion yuan, with year-on-year growth rates of 19.5%, 39.0%, and 42.8% respectively [1]. Margin and Cost Analysis - Dongpeng Beverage's gross margin in Q2 was 45.7%, down 0.4 percentage points year-on-year [2]. - Sales, management, R&D, and financial expenses increased by 0.5%, 0.3%, decreased by 0.2%, and increased by 0.6% respectively [2]. Competitive Landscape - The company is facing a price war in the industry, leading to increased promotional discounts that have impacted gross margins [3]. - Dongpeng Beverage is increasing investments, including a 26.06% rise in employee compensation and a 61.20% increase in channel promotion expenses [3]. Strategic Outlook - The ongoing investments by Dongpeng Beverage indicate that competition will continue to intensify in the market [4]. - Despite the challenges, the company has established certain advantages in the competitive landscape [5].