Zhongjing Food(SZ:300908) Xin Jing Bao·2025-07-30 04:31Core Viewpoint - The company is attempting to enter the health food market with its newly developed product "Zhongjing Yuanqi Ginseng" as its growth in mushroom sauce sales slows down [1][5]. Group 1: Company Strategy and Product Development - Zhongjing Foods has announced the development of its first ready-to-eat health product, "Zhongjing Yuanqi Ginseng," aiming to leverage its brand advantage in the health food sector [1][2]. - The company emphasizes a product philosophy of "good ingredients, good taste," focusing on high-quality raw materials and modern extraction techniques to enhance consumer trust [1][3]. - The company plans to expand into health products that integrate food and medicine, exploring sustainable development paths [1][5]. Group 2: Financial Performance and Challenges - Zhongjing Foods has experienced a slowdown in revenue growth, with revenue increasing from 994 million yuan in 2023 to 1.098 billion yuan in 2024, a decline in growth rate from 12.77% to 10.4% [3][4]. - The net profit growth has sharply decreased from 36.72% in 2023 to just 1.81% in 2024, indicating a significant pressure on profitability [3][4]. - The company's gross margin for its main business has declined from 41.62% in 2023 to 39.19% in 2024, while sales expenses surged to 180 million yuan, a 21.02% increase [4][5]. Group 3: Market Context and Future Outlook - The health food market in China is projected to reach 1.2 trillion yuan by 2025, with a compound annual growth rate exceeding 15% [5]. - Despite the promising market size, industry experts believe that Zhongjing Foods is currently facing challenges in growth and profitability, making it difficult for the new health product strategy to yield immediate results [5].