Core Insights - The conference "Going Global with Craftsmanship" aims to provide a platform for companies to explore globalization strategies and opportunities in various sectors such as consumption, technology, e-commerce, finance, and new energy [1] - The event features discussions on the collaboration between products, technology, and ecosystems to enhance sustainable global expansion capabilities for enterprises [1] Group 1: AI Empowerment in Global Expansion - The presentation by SenseTime's executive director focuses on how generative AI can enhance operational, marketing, and service aspects of companies going global [3] - SenseTime is recognized as the world's first publicly listed pure AI company, emphasizing its commitment to developing industry-specific tools for easier implementation [3] - The discussion highlights three main areas of AI application: digital human live streaming, content generation, and AR product effects [4][6][8] Group 2: Digital Human Live Streaming - Digital human live streaming balances efficiency and cost, providing interactive experiences similar to real human hosts while being able to respond to audience queries in real-time [4] - This technology allows for quick adaptation to various scenarios and creates a full marketing loop, generating promotional content and managing online reputation [4][6] - A single digital human can operate across multiple platforms, replicating the style of popular influencers, thus enabling cost-effective scaling [5] Group 3: Content Generation with AIGC - AIGC (AI-Generated Content) streamlines the marketing process by integrating content creation, distribution, and optimization, significantly reducing costs [6] - It enables the generation of high-quality advertising materials from simple product descriptions, facilitating efficient marketing across different platforms [6][7] - The technology can lower operational costs by over 50% compared to traditional marketing methods [7] Group 4: AR Technology for Enhanced Experience - Collaboration with Zhejiang University has led to the development of AR applications that improve product interaction and customer experience [8] - Virtual try-ons for cosmetics and accessories enhance user engagement and efficiency, reducing the need for physical trials [8] - The technology extends to various sectors, including e-commerce, supply chain management, and smart home applications, showcasing its versatility [8][9] Conclusion - AI is viewed as a revolutionary tool that transforms the cost-efficiency-experience triangle in global marketing strategies, with ongoing advancements expected to unlock further value across industries [10]
商汤科技大模型综合商务部执行总监李星冶：生成式AI如何赋能品牌出海？ | 36氪2025出海大会