DiDi(US:DIDIY) 3 6 Ke·2025-07-30 08:38Core Insights - The article discusses the failure of the Didi ride-hailing service on the Daqingshan Island due to a mismatch between supply and demand in the local transportation market [4][15][18] Group 1: Market Dynamics - The local taxi drivers prefer not to use Didi because the platform takes a service fee, reducing their earnings significantly compared to direct fares [6][7] - The supply of taxis on the island exceeds the demand for rides, leading to an oversaturated market where drivers can easily find passengers without needing a platform [7][8] - In larger cities, Didi provides value by optimizing ride allocation and reducing idle time for drivers, which is not applicable in smaller markets like Daqingshan Island [8][18] Group 2: Consumer Behavior - Local taxi drivers have a strong understanding of the island's geography and typical fares, allowing them to negotiate flat rates directly with passengers [9][10] - Many drivers promote their services through personal contact information, making it easy for potential customers to reach them directly [11][12] - The local culture and market conditions encourage drivers to accept direct calls for rides, even if it means driving empty to pick up passengers [13][14] Group 3: Business Model Viability - The article emphasizes that successful business models must be validated against real market conditions, particularly in terms of supply and demand [17][18] - The failure of Didi on the island illustrates that having a product or service does not guarantee market success without proper alignment of supply and demand [15][18] - The insights suggest that understanding local market dynamics is crucial for the success of any business model [19][20]