博彦科技：出海企业如何选对服务商，做好本地化？｜干货

Core Insights - Many companies face challenges such as cross-border compliance and localization when expanding overseas, leading to a consensus on leveraging professional service institutions for mutual benefits [1] - The experience of 博彦科技 in providing overseas services since 2001 has led to the development of standardized solutions across various sectors, including fintech and smart energy [1] Group 1: Pre-Departure Strategy - Companies should clarify their overseas strategy, whether it is "product output" or "brand establishment," as this will influence resource allocation and marketing strategies [2] - Compliance pre-assessment should begin six months prior to entering a target market, focusing on data security and industry entry certifications [2] - Conducting a minimum viable product (MVP) test with local partners is essential to validate product or service adaptability in the target market [2] Group 2: Destination Selection Criteria - Four key indicators for selecting overseas destinations include market potential (40%), policy stability (30%), infrastructure maturity (20%), and talent availability (10%) [3] - Emerging markets like Southeast Asia (Singapore) and the Middle East (Saudi Arabia) are suitable for high-potential industries such as AI education and clean energy [3] - Entering mature markets like Europe and the US requires setting aside 20% of the budget for compliance costs due to strict regulations [3] Group 3: Service Provider Evaluation - Companies should prioritize comprehensive service providers to enhance cost efficiency and coordination, as fragmented partnerships can increase operational costs [4] - A capable service provider should offer a complete service loop covering strategy, technology, and operations, while also possessing cross-regional certifications [4] - For specific needs, companies may supplement with specialized institutions, ensuring the main provider can effectively integrate and manage these resources [4] Group 4: Tailored Services for Different Business Sizes - Service focus and delivery models differ between small and medium enterprises (SMEs) and large corporations, with SMEs requiring lightweight SaaS tools and large enterprises needing customized services [5] - The delivery model for SMEs typically involves standardized products and automated operations, while large enterprises benefit from dedicated teams and 24/7 global support [6] - Cost structures vary, with SMEs often using subscription models to lower initial investment, while large enterprises may prefer long-term cost-per-performance contracts [6] Group 5: Overlooked Compliance Risks - Cultural compliance is a significant risk, as companies may misstep in marketing due to a lack of understanding of local customs and religious sensitivities [7] - Data sovereignty laws in certain countries require local data storage, and labor laws may mandate a specific ratio of local hires [7] - Companies face challenges in emerging markets due to poor infrastructure, high talent turnover, and local competition, which can be mitigated through strategic partnerships and localized training initiatives [8] Group 6: Cultural Localization Strategies - Companies can overcome cultural differences by conducting thorough market research to understand local customs and consumer behaviors [9] - Building local teams or hiring culturally aware staff is crucial for effective localization [9] - Marketing strategies should be tailored to local cultural characteristics and consumer needs [10] - Product localization may involve adjustments in language, functionality, and design to align with local preferences [11] Group 7: Future Trends in Overseas Expansion - The application of generative AI in marketing and customer service is expected to reduce costs by 70%, while edge computing will see a 300% increase in data processing due to network fluctuations in emerging markets [12] - The shift from single-product competition to ecosystem competition emphasizes resource sharing and complementary advantages among companies [12] - ESG factors are becoming critical for localization strategies, with companies needing to integrate social responsibility into their overseas operations to enhance brand reputation [12]