Core Viewpoint - The recent land auction in Longhua District, Shenzhen, reflects a market differentiation where core areas remain hot while secondary areas cool down, indicating developers' varied assessments of real estate value across different regions [1][5]. Land Auction Details - A residential land parcel was sold at a base price of 1.906 billion yuan, with a floor price of 28,050 yuan per square meter [1][4]. - The land area is 21,920.84 square meters, with a total planned construction area of 67,950 square meters and a plot ratio of 3.1 [4]. - The development requirements include residential space of 60,390 square meters, commercial space of 1,400 square meters, a 9-class kindergarten of 4,500 square meters, and community public facilities of 1,500 square meters [4]. Market Trends - The auction results indicate a stark contrast in market activity, with only one bidder for the Longhua land compared to 12 bidders for a previous site in Qianhai, which had an 86% premium [4][5]. - The core area of Longhua is expected to see over 1.5 million square meters of new residential supply by 2026-2027, which may suppress developers' enthusiasm for land acquisition due to inventory pressure [5]. Policy and Market Outlook - Recent policies in Shenzhen aim to increase residential supply through measures like "commercial to residential" conversions and optimizing land sale conditions [5]. - Market data shows a year-on-year increase in new home sales by 24.4% and second-hand home sales by 30.7% in the first half of the year, indicating a gradual market recovery [5]. - The current market is characterized by a focus on high-quality low-density residential land in core areas, with policy optimizations expected to stabilize market expectations [5].
深业集团19.06亿竞得深圳龙华一宗宅地 核心区与次级市场分化明显