Shanxi Xinghuacun Fen Wine Factory (SH:600809) Bei Jing Shang Bao·2025-07-31 02:00Core Viewpoint - The launch of the upgraded Qinghua Fenjiu 30 Revival Edition represents a significant quality enhancement for Fenjiu, aiming to establish a leading quality system in the industry and focusing on a targeted market operation strategy [1][2]. Group 1: Product Launch and Features - The Qinghua Fenjiu 30 Revival Edition features a design inspired by the "Rising Sun" concept, incorporating a classic shape from the Palace Museum's collection, and includes a "micro-oxygen breathing structure" for dual aging benefits [2]. - The product symbolizes the integration of cultural heritage and innovation, marking a commitment to quality and cultural representation on a global stage [2]. Group 2: Strategic Focus and Market Positioning - The company emphasizes that "white liquor is not a fast-moving consumer product, but an art of time," indicating a long-term vision for the brand's development [1]. - The marketing strategy is centered around a "1+4+1" promotion model, leveraging core terminal alliances and group purchasing distributors to enhance brand visibility and customer engagement [1]. Group 3: Cultural Significance and Dialogue - The roundtable forum discussed the dual heritage status of Fenjiu as both a tangible and intangible cultural asset, exploring its connection to Chinese literary culture and the global positioning of Chinese brands [1].