全聚德上半年净利预降超50%，烤鸭巨头该咋办？

Group 1 - The core point of the article is that Quanjude, a renowned Beijing roast duck brand, is facing significant challenges, with a projected net profit decline of over 50% for the first half of 2025, attributed to intensified industry competition, rising costs, and internal quality issues [3][6][12] - Quanjude's expected net profit for the first half of 2025 is estimated to be between 11 million to 14 million yuan, representing a year-on-year decline of 52.28% to 62.51% [3] - The company has experienced a continuous decline in performance since 2013, with a net profit of 34.13 million yuan in 2024, down 43.15% year-on-year, and a first-quarter net profit of only 4.21 million yuan in 2025, a staggering drop of 72.47% [3][6] Group 2 - The competitive landscape in the Chinese restaurant industry has evolved, with numerous emerging brands, particularly fast-food chains and themed restaurants, posing a significant threat to Quanjude's traditional market [6][7] - Consumer preferences have shifted towards value for money, leading to a decline in Quanjude's high-price strategy effectiveness, as customers are now more focused on actual product value rather than brand prestige [7][9] - Quanjude has faced persistent negative reviews regarding service quality and food standards, with over 1,700 negative comments on platforms like Dianping, impacting its brand image and customer retention [3][9] Group 3 - Despite attempts at diversification, including the launch of snack products and cultural creative items, Quanjude has not achieved significant market impact or brand recognition in these areas [4][10] - To address its challenges, Quanjude needs to enhance its competitiveness by optimizing supply chain management to reduce costs and adjusting pricing strategies to improve value perception among consumers [12] - A potential strategy for Quanjude includes offering more affordable meal options and promotional activities to attract a broader customer base, thereby improving customer satisfaction and loyalty [12]