Core Viewpoint - The company is expected to achieve a non-GAAP net profit of approximately 1 billion yuan in the first half of 2025, with a revenue growth of around 30%, aligning with market expectations [1]. Group 1: Revenue and Store Performance - The company anticipates strong same-store performance in the first half of 2025, driven by a low base and the competitive landscape in the takeaway market, with an expected same-store growth exceeding 20% in Q2 2025 [1][2]. - The total number of stores is projected to reach approximately 11,000 by the end of the first half of 2025, with around 1,100 new stores added [1]. - The company signed nearly 2,000 new stores from January to May, although some openings are delayed due to renovation capacity constraints [1]. Group 2: Profitability and Margin Outlook - The company is expected to see a recovery in profit margins, with a projected net profit margin increase of about 1 percentage point, leading to a non-GAAP net profit of around 1 billion yuan [2]. - The gross margin is anticipated to expand due to increased cup output, although the lower margin from coffee machines may offset some of this growth [2]. - Marketing efforts, including hiring brand ambassadors and social media promotions, are expected to enhance coffee sales, with coffee cup output potentially exceeding 10% by June [2]. Group 3: Competitive Landscape and Long-term Outlook - The company has established a foundation for survival without relying on a single platform through digitalization and supply chain development, positioning itself well for competition post-subsidy [3]. - The long-term trend suggests an increase in market share, focusing on brand value and stable customer experience rather than short-term promotions [3]. - The company has adjusted its profit forecasts for 2025 and 2026, increasing the adjusted net profit estimates by 9% and 7% to 2.2 billion and 2.5 billion yuan, respectively [3].
古茗(01364.HK)：经营好于年初预期 长期竞争优势稳固