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专访IBM陈科典:中国仍很重要,大湾区或成东南亚企业入华支点

Core Insights - IBM Consulting's strategy in China emphasizes proximity to clients, particularly in the Greater Bay Area, to enhance collaboration and efficiency [1][3] - The Greater Bay Area is viewed as a crucial hub for both Chinese companies expanding abroad and foreign companies entering China, supported by its unique geographical advantages and cultural ties with Southeast Asia [2][9] - IBM Consulting's performance in the Greater Bay Area has been strong, compensating for challenges faced in other regions, driven by the vibrancy of private enterprises and foreign company headquarters [5][17] Group 1: Strategic Focus - IBM Consulting prioritizes understanding client needs and fostering a sense of closeness, which is essential for delivering high-quality services [3][4] - The company is committed to establishing local teams in the Greater Bay Area to better serve both local and Hong Kong clients, recognizing the region's unique cultural characteristics [5][6] - The establishment of the AI Intelligence Center in Qianhai is part of IBM's broader strategy to invest in the Greater Bay Area, with a focus on AI as a key growth area [2][6] Group 2: Market Dynamics - The Greater Bay Area is becoming a pivotal point for Chinese enterprises looking to expand internationally and for foreign firms seeking to enter the Chinese market [2][10] - IBM Consulting has observed that many foreign companies remain committed to the Chinese market, adjusting their strategies to optimize operations rather than withdrawing [12][13] - The company aims to assist Chinese firms in their international expansion by addressing challenges related to management, establishing shared services centers, and ensuring cultural localization [8][11] Group 3: Performance and Future Outlook - IBM Consulting's performance in the Greater Bay Area has been notably strong, with expectations for continued growth and investment in the region [5][17] - The company plans to execute its strategies over the next year to year and a half, focusing on building trust and strong relationships with clients [6][18] - Despite global uncertainties, the Chinese market remains a significant focus for IBM Consulting, with plans to maintain a pragmatic and focused approach to business operations [18]