Core Viewpoint - Mercedes-Benz Group reported a significant decline in financial performance for the first half of 2025, with sales revenue dropping by 8.6% year-on-year to €72.6 billion and net profit falling by 55.8% to €2.7 billion, marking the worst performance for the same period in five years [2] Financial Performance - Sales revenue for the first half of 2025 was €72.6 billion, down 8.6% compared to the previous year [2] - Net profit for the same period was €2.7 billion, a decrease of 55.8% year-on-year [2] Challenges Faced - The company cited weak global market demand, high costs associated with electrification, and ongoing supply chain issues as key factors impacting performance [2] - Despite a large-scale cost-cutting plan initiated at the beginning of the year, including layoffs of over 10,000 employees and project suspensions, these measures failed to offset the impact of declining sales [2] Market Competition - High-end vehicle sales remained relatively stable, but entry-level models and electric vehicles performed poorly, particularly in the face of intense competition from Tesla and Chinese brands in the European and American markets [2] Profitability Outlook - Currency fluctuations and rising raw material costs further squeezed profit margins [2] - Analysts indicate that the performance decline reflects a broader struggle among traditional automakers amid industry transformation, with market confidence in a short-term recovery for Mercedes-Benz being low [2] - Following the financial report, Mercedes-Benz's stock price fell by 3.5%, with a cumulative decline of over 20% for the year [2] - Industry forecasts suggest that if the consumer environment does not improve in the second half of the year, Mercedes-Benz may face its first annual loss in a decade [2]
奔驰上半年净利润暴跌55.8%，裁员降本难阻业绩下滑