欧莱雅携手国博推“美之道”项目

Core Viewpoint - The collaboration between L'Oréal Group and the National Museum of China aims to explore Chinese aesthetics through a cultural project featuring 32 artifacts, enhancing public appreciation of beauty and traditional culture [1] Group 1: Project Overview - The project titled "The Way of Beauty: A Journey to Aesthetic Perfection" marks the second collaboration between L'Oréal and the National Museum of China [1] - The initiative seeks to revive ancient artifacts, allowing them to inspire audiences to discover, appreciate, and create beauty [1] Group 2: Company Commitment - L'Oréal is dedicated to meeting diverse consumer demands for beauty, especially in the context of growing cultural consumption and aesthetic education [1] - The company aims to make beauty accessible and a shared experience for everyone, reinforcing its commitment to cultural engagement [1]