Core Viewpoint - The first Beijing Automotive Group (BAIC) design salon emphasizes the theme "FASTER BUT BETTER," aligning with the company's three-year leap action plan, aiming for comprehensive innovation through design [1] Group 1: Design Philosophy and Strategy - BAIC's design team aims to create a differentiated advantage in the automotive market by focusing on "design power" as a core competitive factor [3] - The team is developing a comprehensive design methodology that balances long-term development with consistent style, aiming for precise execution [3] - BAIC has established design centers in Beijing, Shanghai, and Turin, Italy, to attract top design talent and resources for significant advancements in design [3] Group 2: ARC-FLOW Design Philosophy - The newly introduced ARC-FLOW design philosophy by the ARCFOX brand emphasizes the harmonious integration of natural dynamics and technology, aiming to infuse emotion into design and warmth into technology [5] - ARC-FLOW consists of four pillars: Boundless Intelligence, Ultimate Efficiency, Adaptive Comfort, and Warm Embrace, each focusing on enhancing user experience and emotional connection [5] Group 3: Concept Car Presentation - The ARCFOX 77° concept car represents the first tangible expression of the ARC-FLOW design philosophy, symbolizing the brand's deep connection with nature and its transition to a design-driven brand [6] - The concept car features a modern aesthetic combined with aerodynamic efficiency, showcasing a low-profile coupe silhouette with multifunctional attributes [6] - The interior of the concept car is designed as a flexible "magic space," accommodating various user needs with adaptable seating and features [6] Group 4: Future Direction and Commitment - BAIC views concept cars as blueprints for future production models, intending to align design innovations with the company's long-term commercial vision [8] - The design salon highlights BAIC's strong foundation in design and technology, showcasing its commitment to leading the future of intelligent mobility [8]
北汽设计沙龙首秀,三大设计中心助力品牌跃升