在拼多多“电商西进”中掘金蓝海市场，腰部商家掀“头脑风暴”

Core Insights - The article highlights the success stories of two entrepreneurs, Zheng Leilei and Zheng Mingliang, who have carved out niche markets in the hat industry by focusing on specific consumer needs and leveraging e-commerce platforms like Pinduoduo [1][14]. Group 1: Company Overview - Zheng Leilei, the founder of the hat brand "Big Head Planet," achieved over 100 million in sales last year and opened multiple stores on Pinduoduo in 2023 [2][11]. - Zheng Mingliang, also in the hat industry, focused on a niche market with fan sun hats, experiencing a 30% increase in sales in western regions [1][14]. - Both entrepreneurs emphasize the importance of product differentiation and quality control in their respective businesses [8][9]. Group 2: Market Strategy - Zheng Leilei identified a gap in the market for large-sized hats (61-62cm) after noticing consumer complaints about standard sizes [2][3]. - The "Big Head Planet" brand became synonymous with large-sized hats, achieving daily sales of 5,000 units on Pinduoduo [3][8]. - Zheng Mingliang's fan sun hats cater to outdoor workers, addressing their specific needs for sun protection and cooling [6][9]. Group 3: E-commerce Impact - Pinduoduo's initiatives, such as the "Billion Subsidy" program, have significantly boosted sales for both entrepreneurs, with Zheng Leilei's store contributing 40% to overall revenue [11][13]. - The platform's logistics support has reduced shipping costs, particularly for orders to remote areas, leading to a 40% increase in shipments to these regions [13][14]. - Both entrepreneurs have successfully utilized Pinduoduo's promotional activities to enhance visibility and sales, with Zheng Leilei's sales increasing three to four times during promotional events [11][14].