Core Viewpoint - The founder and chairman of Zhou Hei Ya, Zhou Fuyou, emphasized the importance of "heart" quality productivity to overcome industry challenges and reshape industry value, highlighting the need to prioritize quality over cost in the current slow-growing duck industry [1][10]. Group 1: Industry Challenges - The current trend in the marinated duck sector shows a slowdown in growth, with consumer feedback indicating a decline in product quality [1]. - The root cause of industry difficulties is attributed to an excessive focus on cost reduction at the expense of product quality, leading to a loss of consumer trust [1][2]. Group 2: Proposed Initiatives - Zhou Fuyou proposed two major initiatives: shifting from "internal competition" to "collaborative competition" within the industry chain to better meet consumer demands for health and taste [2]. - The second initiative is to prioritize quality over cost, moving away from the misconception of maximizing material ratios and returning to the fundamental goal of producing high-quality products [2]. Group 3: Company Actions - Zhou Hei Ya has established a comprehensive supply chain management system, collaborating with leading suppliers to ensure stable quality and supply of raw materials [3][9]. - The company has implemented strict quality control measures throughout the production process, from raw material selection to final product delivery, maintaining a "quality first" philosophy [3][7]. Group 4: Quality Control Measures - Zhou Hei Ya employs rigorous standards for raw materials, such as sourcing ducks raised for approximately 400 days and selecting high-quality spices through extensive processing [4]. - The company has invested in automated production lines and a clean production environment, significantly enhancing production efficiency and food safety [7]. Group 5: Market Position and Future Outlook - Zhou Hei Ya is positioned as an industry leader, with a projected net profit growth of 55.5% to 94.8% for the first half of 2025, outperforming peers [10]. - The company's "heart" quality productivity concept provides a clear upgrade path for the industry, transitioning from growth based on scale to growth based on quality, positioning Zhou Hei Ya as a key beneficiary in the recovery of the industry [11].
以“心” 质生产力破局未来，周黑鸭创始人周富裕“两大倡议”引领行业升级