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高通亮相2025 ChinaJoy:以技术和生态助推游戏产业与数字消费升级

Core Insights - The 2025 ChinaJoy event showcases the growth and innovation in the digital entertainment industry, with a focus on high-quality development and digital consumption [1][2][4] Industry Overview - The Chinese gaming market is projected to reach a sales revenue of 325.78 billion yuan in 2024, marking a year-on-year growth of 7.53%, with mobile games accounting for 238.22 billion yuan, over 70% of the total [4] - The user base for Chinese gaming has reached 674 million, a historical high, while the global gaming market is expected to generate total revenues of $182.7 billion in 2024, with mobile games holding a 55% share [4] Regional Performance - Shanghai's gaming sales revenue is expected to hit 155.8 billion yuan in 2024, reflecting a 7.8% year-on-year increase, and the esports industry in Shanghai is projected to generate 6.13 billion yuan, accounting for 46.9% of the national esports revenue [6] Technological Innovations - Qualcomm's Snapdragon 8 Gen 2 is highlighted as a performance benchmark, featuring a 45% increase in single-core and multi-core performance, a 40% enhancement in GPU performance, and a 45% boost in AI capabilities [7] - The Snapdragon Elite Gaming features have been upgraded to enhance gaming experiences, integrating advanced technologies for improved graphics and performance [7][11] Ecosystem Development - Qualcomm is building a comprehensive ecosystem by collaborating with upstream and downstream partners, integrating leading mobile technology into various devices, including smartphones, PCs, and XR headsets [13] - Partnerships with companies like NetEase and Tencent have led to significant advancements in gaming experiences, including the introduction of AI capabilities in mobile games [14] Esports Growth - The Chinese esports market is expected to exceed 300 billion yuan by 2026, with the esports industry generating 27.57 billion yuan in 2024, reflecting a 4.62% year-on-year growth [15][18] - Qualcomm's Snapdragon Pro Series has become a leading mobile esports event, attracting millions of viewers and showcasing the potential of mobile esports [18]