Midea Group(SZ:000333) Hu Xiu·2025-08-01 12:10Core Viewpoint - Midea's air conditioning division is positioning itself as a "whole-house air operator," shifting the competition from individual products to an integrated ecosystem of air solutions, emphasizing innovation and user comfort [1][3][25] Group 1: Innovation and Technology - Midea has invested 18 billion yuan in R&D over the past five years, resulting in 25,000 patents and 77 internationally leading technological achievements [6][7] - The company showcased several innovative products at the 2026 product launch, including the T6 air machine, which integrates six air functions and features AI capabilities for enhanced user experience [6][21] - Midea's new central air conditioning model, the Navigator IV, operates at a low frequency of 6Hz, significantly reducing noise and energy consumption while improving air distribution [17][21] Group 2: Global Manufacturing and Capacity - Midea has established a global manufacturing network with a capacity of 103 million units, including eight overseas production bases in countries like Thailand, Brazil, and Egypt [9][10] - The Guangzhou Nansha factory, recognized as a "lighthouse factory," has an annual production capacity of 10.2 million units and utilizes AI to optimize production efficiency [9][10] Group 3: Market Position and Strategy - Midea holds a 26% share of China's air conditioning export market, contributing significantly to the country's overall air conditioning exports [10] - The company is transitioning from being a hardware manufacturer to an air ecosystem operator, integrating various air management devices into a cohesive smart home platform [24][25] - Midea's strategy focuses on providing comprehensive air solutions rather than competing solely on price, aiming to redefine industry standards through systematic technological advancements and efficient manufacturing capabilities [25]