无序竞争无赢家，以为“低价”把命搭

Group 1 - Major food delivery platforms, including Meituan, Ele.me, and JD, have called for a halt to irrational competition and excessive subsidies, emphasizing the need for a fair and orderly industry environment [2][4][6] - The National Development and Reform Commission has announced plans to regulate low-price competition and guide companies towards rational pricing to promote orderly competition in the market [8] - The recent subsidy wars have led to significant increases in consumer health issues, with reports of emergency room visits rising due to excessive consumption driven by promotional activities [9][10] Group 2 - The competition among platforms has intensified, with a reported investment of 25 billion yuan in the second quarter alone, indicating a fierce battle for market share in the instant retail ecosystem [11] - Platforms are adopting various strategies to enhance service and operational efficiency, such as Meituan's dynamic subsidy model and JD's focus on quality dining, while also facing the challenge of sustaining these subsidy costs in the long term [12] - Experts suggest that the unsustainable nature of the subsidy wars may lead to a shift towards service premium models, urging platforms to better meet consumer needs and stimulate merchant engagement for industry growth [12]