Core Insights - The article highlights the significant growth in health consumption driven by government policies promoting consumer spending and increasing consumer confidence [1] - Health consumption has shifted from being optional to a necessity, with consumers willing to pay for "certain health value" [1] Group 1: Market Trends - The overall sales of nutritional health products during the 618 shopping festival reached 14.3 billion yuan, a year-on-year increase of over 55%, significantly outpacing non-essential consumer goods [1] - The health industry is experiencing a potential surge, with the market size of health products in China growing from 99.3 billion yuan in 2013 to over 350 billion yuan in 2023, and expected to exceed 430 billion yuan by 2025, with a compound annual growth rate of over 10% [1] Group 2: Company Performance - Health product company,健合集团, has seen its brands Swisse, 合生元, and 素力高 dominate their respective categories during the 618 sales event [1] - The company's "full family coverage" strategy has effectively converted promotional activities into a reliance on "family health management" [1] Group 3: Product Insights - Specific product categories showed remarkable growth: Swisse's adult nutrition NAD+ products increased by 33%, probiotic products surged by 146%, and children's calcium products rose by 91% [1] - 合生元's ultra-premium milk powder sales increased by 103%, and its market share rose from 14.7% in April to 15.8% in May [1] - 素力高's high-end cat food topped the imported category, with pet nutrition products on Douyin increasing by 304% [1] Group 4: Consumer Behavior - The sustainability of health consumption is closely tied to user loyalty, which is driven by the coverage of all health needs within families [1] - The trend indicates a shift towards specialization, segmentation, and quality in the consumer market, with companies needing to demonstrate sustainability [1]
健合集团：618多品类夺冠，保健品市场潜力大