Core Insights - Apple's iPhone sales continue to thrive, achieving the largest revenue growth since December 2021, with over 3 billion units sold, equating to nearly half of the global population [1][3][4] Group 1: Sales Performance - In Q3, Apple reported total revenue of $94.04 billion, with iPhone sales contributing $44.58 billion, which is more than double the revenue from all other products combined [4] - The pace of iPhone sales has accelerated, reaching 1 billion units in 2016, 2 billion in 2021, and 3 billion in just four years [3][4] Group 2: Market Position and Competition - Despite the emergence of advanced products aiming to replace the iPhone, such as AI and AR technologies, the iPhone is expected to maintain its relevance and continue selling [3][6][29] - Current smart glasses, while promising, have not yet proven capable of fully replacing the iPhone, as they lack the versatility and comprehensive functionality that smartphones offer [9][19][21] Group 3: Future Outlook - The evolution of technology, particularly AI and XR, suggests that while the iPhone may not be the ultimate form of personal computing, it will coexist with emerging devices like smart glasses [27][29] - The iPhone is anticipated to transition into a role similar to that of personal computers, continuing to serve in areas where smart glasses may not suffice [31][33]
卖出 30 亿台的 iPhone,不会被轻易杀死