库克罕见动员全公司：苹果“必须赢下AI这场仗”

Core Insights - Apple's CEO Tim Cook emphasized the necessity for the company to succeed in the artificial intelligence (AI) sector, committing to unlimited resource investment for this goal [1][3] - Cook highlighted Apple's historical pattern of being a latecomer yet redefining standards, stating that the impact of AI will surpass that of smartphones and the internet, making it imperative for Apple to act [3] Strategic Initiatives - Apple plans to double the scale of AI accelerators in its next generation of Apple Silicon, positioning them as the core engine for all devices [3] - The company is restructuring Siri, abandoning the previous mixed architecture due to quality issues, and is redesigning the end-to-end large language model architecture under the leadership of Mike Rockwell, with a significant upgrade expected in 2025 [3] Collaborations and Acquisitions - Apple is evaluating multiple AI startups for potential acquisition or deep collaboration, including Perplexity and Mistral, while maintaining technical discussions with OpenAI and Anthropic to expedite AI functionality [3]