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扎克伯格认输了!将用AI填补人类的空闲时间?最新业绩曝光…

Core Insights - Meta has shifted its strategy away from directly competing with ChatGPT in the productivity software space, recognizing that this approach is not viable [3] - Instead, Meta aims to focus on leveraging AI to enhance user engagement and social connections, aligning with its strengths in entertainment and lifestyle [5] Financial Performance - Meta reported Q2 revenue of $47.52 billion, a 22% year-over-year increase, surpassing analyst expectations of $44.83 billion [7] - The company's earnings per share for Q2 were $7.14, significantly exceeding the forecast of $5.89 [9] - Q2 advertising revenue reached $46.5 billion, also above the anticipated $44.07 billion [9] - Meta projects Q3 revenue to be between $47 billion and $50.5 billion, with the midpoint exceeding analyst estimates of $46.2 billion [9] Investment in AI - Meta is investing heavily in AI infrastructure, with plans to allocate tens of billions of dollars to support its "super intelligence" initiatives [9] - The company has established a "super intelligence lab" and is actively recruiting top AI talent, offering compensation packages that can reach up to $300 million over four years [7] - Meta's CEO, Mark Zuckerberg, is personally involved in recruiting efforts for AI talent [7] Strategic Shift - Zuckerberg's "Personal Super Intelligence Declaration" emphasizes the need for AI to help users utilize their free time more effectively, rather than just enhancing productivity [5] - Meta's Chief Product Officer, Chris Cox, highlighted the company's focus on entertainment and social connectivity, distinguishing its approach from that of competitors like OpenAI and Google [5] - The company is expected to increase spending significantly on AI data centers and talent acquisition, indicating a long-term commitment to this strategic direction [10]