
Core Viewpoint - Nintendo announced price adjustments for its Switch series products in the U.S. starting August 3, with specific new prices yet to be disclosed [1] Financial Performance - For the first quarter ending June 30, 2025, Nintendo reported net sales of 572.36 billion yen (approximately 27.23 billion RMB), a significant increase of 132.1% compared to 246.64 billion yen (approximately 11.72 billion RMB) in the same period last year [1] - Net profit reached 96.03 billion yen (approximately 4.57 billion RMB), reflecting an 18.6% year-on-year growth [1] - The strong performance is attributed to the successful launch of the Switch 2, which sold over 3 million units globally within 24 hours of release, setting a new record for game console sales [1] Product Performance - Switch 2 software sales reached 8.67 million units, largely driven by the bundled package with "Mario Kart World" [2] - The sales of Nintendo's dedicated game business increased by 142.5% year-on-year, totaling 555.5 billion yen (approximately 26.44 billion RMB) [2] - The highest sales of Switch 2 were recorded in the Americas at approximately 1.8 million units, followed by Japan with 1.47 million units and Europe with 1.18 million units [2] Market Competition - Despite the strong start for Switch 2, competition in the global game console market is expected to intensify in the coming years, with rivals like Sony and Microsoft continuously launching new products and services [2] Cost and Pricing Challenges - Rising game development costs pose a challenge for Nintendo, necessitating the continuous release of high-quality games to maintain player interest and console sales [3] - Concerns have been raised regarding the pricing of Switch 2, which is approximately 100-200 USD higher than previous models, leading to user criticism [3] - Nintendo's president stated that the pricing aligns with the gaming experience offered, and the company is evaluating whether pricing could become a barrier [3] Future Projections - Nintendo has optimistic projections for the fiscal year 2026, expecting a 63.1% increase in revenue and a sales target of 15 million units for Switch 2, along with 45 million game sales [3] - However, analysts suggest that these forecasts may be impacted by U.S. tariff policies, particularly as Nintendo outsources production to partners in Vietnam [3][4] Tariff Impact - The recent U.S. tariffs, which range from 10% to 41%, could lead to operational losses for Nintendo's hardware division if the 20% tariff on Vietnam becomes effective [4] - Analysts predict that the pricing of Switch 2 may increase starting from the next fiscal year due to these tariffs [4] Long-term Outlook - Despite potential short-term declines in profitability due to tariffs, analysts believe that Nintendo can compensate by selling more games to a larger user base in the long run [5]