一把雨伞 169 元？雷军又来卖“周边”了

Core Viewpoint - Xiaomi's CEO Lei Jun has launched a new umbrella priced at 169 yuan, which has sparked controversy similar to the previous 169 yuan magnetic tissue box, raising questions about the value of such accessories for car owners [1][12]. Product Details - The Xiaomi Life umbrella features a striking design with a black outer surface and a yellow handle, matching the color scheme of Xiaomi cars [4]. - It includes a UPF50+ sun protection rating, a one-button open and close mechanism, and is designed to fit perfectly in the storage compartment of Xiaomi cars [4][9]. - The umbrella is available for pre-sale and can be purchased using 1690 loyalty points, making it more accessible for frequent customers [1][9]. Market Reactions - Public opinion is mixed, with some users questioning the marketing strategy and the high price for what is essentially a standard umbrella [7][8]. - Comments on social media reflect skepticism about the necessity of such marketing for a simple product like an umbrella [7][8]. Industry Context - The pricing strategy for accessories like the umbrella is seen as a response to the highly competitive automotive market, where traditional profit margins are under pressure [13][15]. - Xiaomi's approach to selling high-priced accessories is part of a broader trend among tech companies entering the automotive sector, aiming to create additional revenue streams through ecosystem binding [16][17]. - Comparisons are drawn to luxury brands, suggesting that Xiaomi's brand influence allows for a premium pricing strategy, even for accessories [12][18].