SCS(SH:601555) Zhi Tong Cai Jing·2025-08-04 02:23Core Viewpoint - The outdoor apparel industry in China is experiencing a growth opportunity driven by multiple positive factors, with the industry scale expected to double in the next five years and long-term growth potential exceeding three times [1][2]. Industry Overview - The domestic outdoor apparel industry has gone through three development phases: rapid growth from 2010 to 2014, a slowdown from 2015 to 2019, and a resurgence since 2020. The slowdown was attributed to macroeconomic shifts, uneven industry development, and intensified competition. Current positive factors include standardized industry practices, increased outdoor demand due to the pandemic, and a younger consumer base [2][3]. Market Potential - The high-performance outdoor apparel market in China is projected to reach 102.7 billion yuan by 2024, with a compound annual growth rate (CAGR) of 13.8% from 2019 to 2024. The market is expected to double in the next five years, with long-term growth potential exceeding three times [3][4]. Competitive Landscape - The market is relatively fragmented, with the top 10 brands holding a combined market share of 27.2% in 2024. International brands dominate, while domestic brands are gradually increasing their market share through competitive pricing and fashionable designs [4]. Company Spotlight: BERSHKA - BERSHKA, established in 2012, is the seventh largest brand in China's high-performance outdoor apparel market, holding a market share of 1.7%. The brand focuses on mid-to-high-end pricing, with most products priced under 1,000 yuan, differentiating itself from international brands. Revenue is projected to grow from 378 million yuan in 2022 to 1.766 billion yuan in 2024, with a CAGR of 116%, while net profit is expected to rise from 24 million yuan to 283 million yuan, with a CAGR of 241% [5].