一把雨伞 169 元？雷军又来卖“周边”了！

Core Viewpoint - Xiaomi's recent marketing strategy includes selling a rain umbrella priced at 169 yuan, which has sparked debate regarding its value and the company's focus on accessories rather than core products [1][10][21] Product Overview - The Xiaomi Life rain umbrella features a striking design with a black outer canopy and a yellow handle, tailored to match the color scheme of Xiaomi cars [3] - It includes practical features such as UPF50+ sun protection, a one-button open/close mechanism, and is designed to fit perfectly in the storage compartment of Xiaomi vehicles [3][10] - The umbrella is available for pre-sale and can be purchased using loyalty points, making it more accessible for existing customers [1][10] Market Reaction - Public opinion is mixed, with some consumers questioning the necessity of such marketing for a simple umbrella, while others appreciate the design and functionality [6][9] - Comparisons have been made to luxury brands, suggesting that Xiaomi's pricing strategy may be justified given its brand influence and quality assurance [15] Industry Context - Xiaomi's focus on selling accessories like the umbrella and other car-related products is seen as a response to the highly competitive automotive market, where traditional profit margins are under pressure [16][18] - The company is leveraging its brand power to create additional revenue streams through high-margin accessories, a strategy that is becoming common among tech companies entering the automotive sector [20] Conclusion - The value of the 169 yuan umbrella is subjective, with opinions divided between viewing it as a reasonable purchase based on design and quality versus labeling it as an "intelligence tax" [21]